Distribution Channel of Banas Dairy Essay

The present study is conducted in the Banas dairy farm farm sales ara coevals of Banas dairy youthful ShriGalbhabhai Patel established Banas Dairy with the fantasy of uplifting socio economic berth of village farmers. This dream was fulfilled by the knowledgeableness of a co-operative take out confederation for Banaskantha district, on the footprint of Amul Dairy of Kaira district, the sublime sit around of a Co-operative. Consequently eightsome village level co-operative draw societies in Vadgam and Palanpur taluk Ire registered and started solicitation and pouring milk at DudhSagar Dairy, Mehsana from 3rd October 1966.The milk coupler got registered under Co-operative act on thirty-first January 1969 as Banaskantha territorial dominion Co-operative milk producers coupler Limited, popularly k directn as Banas Dairy. The invention stone was laid by Late Galbabhai Nanjibhai Patel on 14th January 1971 at 122 solid ground land acquired near Jagana village in order to set up a dairy plant under the achievement flood program launched by matter Dairy development Board. On seventh May 1971 the dairy started functioning at the same place with a electrical condenser of 1. 5 lakh liters of milk per day.This has immediately been increased to 24. 3 lakh liters per day. The dairy has three automated plants with a capacious 8-9 product lines. The small dream of Shri Galbabhai has now taken the shape of a co-operative of 1350 societies with rough 15000 members. With the relentless efforts of dedicated and committed leadership, the dairy has won the trust of milk producers of Banaskantha district and has brought about a happy transmute in the lives of all its members. It has come up as a major vicissitude in the upliftment of the residents of the district.Mission and Vision Banas District Cooperative Milk Producers Union Ltd. was established with the prime objective of eliminating the monopoly of private traders and providing the woeful farmers the due that they deserve. Along with this it also ensures that the farmers argon benefited the maximum out of their operations and activities. The bearing of the organization is to provide sustainable inwardness of livelihood to socio-economically downtrodden rural mass, while treading on the path of progress. The organization renews its vision either ten years.It strives to be a triple-crown world class co-operative dairy. The objectives of the organization are clearly expressed with the tonus policy, which states that I, the Banas Dairy, commit and aspire to fulfil the require and expectations of our internal as Ill as external customers and delight them through our feel products and operate. I shall achieve the goal through the followings a). Applying principles of Quality Management Systems and Food galosh Management for continuous enrichment of our management processes. ). Providing remunerating returns, quality input services, introducing innovative and reserve s chemes and services to our milk producers. c). Motivating and providing and encouraging appropriate training for skill up-gradation of our employees. d). Protecting our protect system and the environment by sensible use of all natural resources. India is an agri- lie country of the world. 70% people are upkeep in rural ambit so I can regulate Indian people are living in village the majority of population.The dream of late Galbabhai Patel, founder chairman and the unselfish sage to uplift socio- economical posture of village farmers came true after creation of a co- operative milk summation for banaskantha district, on the foot print of Amul Dairyof kaira presently Anand) district on the model of true co operative milk societies in Vadgam and palanpur taluzka of district Ire registered and started collecting and pouring milk at Dudh Sagar dairy, Mahesana from tenth march 1969.