This paper will address language barriers in customer service

This paper will address row barriers in client serve up. This has demanded business to acknowledge their existence by having to set up bilingual websites, employing bilingual representatives as well as hiring third party language lines.Identifying language barriersWith the development of global communication, language issues have entered the sports stadium of seller/ customer relations, causing upright barriers on the way towards impelling servicing customers with different language backgrounds. The diversity of todays customers offers many challenges to the compassionate resources superior in a multi-ethnic guild or institution. (Morris, 2002, p. 32) Language barriers in the workplace relate to the two different field of battles of companys performance one force field is represented by communication between employees, while another sphere is represented by customer table service employees and the need to communicate with impertinent-speaking customers.Allison (1999) wr ote, that spontaneous communication with customers for whom English is not the intrinsic language, frequently becomes a serious barrier towards impressive customer service provision. (p. 26) As long as language problems within the company argon underestimated, it is unvoiced to predict immutable progressive development of the companys performance. This challenge becomes even more serious when native languages and origins of the customer and the customer service employee differ dramatically (e.g. English-Chinese). In this incident creation of the bilingual websites to deliver the necessary information to the customers has become one of the best resolutions of the discussed issue.In order to perform efficiently, companies have to attract language specialists for the proper organizing the customer servicing of foreign-language customers. Similar issues sack up be set within the framework of manager/ supervisor cooperation. The unfitness to deliver companys commissioning and cu stomer service requirements to the worker, who speaks a different language, will make it difficult to in collective this worker (her) into the companys organizational structure. As a consequence, the quality of service provided may decrease. (Weinstock, 2003, p. 99)Simultaneously, the proper utilization of foreign-language workers for communication with foreign customers will put up to higher quality of companys customer service. Language issues in customer service are even more serious for the companys corporate image and companys performance on the market. The quality level of customer service is frequently included into the list of factors, on the radix of which customers make their choice towards a specific product or company. Thus, inability to overcome language barriers with customers may serve against the companys striving to occupy stable market position. (Jacobs, 2004, p. 150)The causes of language barriersMany highly-skilled and valuable employees have difficulty with t he orthoepy challenges that American English puts before them. Many sounds in our language do not exist in their native languages, resulting in pronunciations that are unintelligible to the average listener. (Ferris & angstrom unit Frink, 2003, p. 228)Physical articulation of English sounds by foreign language speakers is not the only cause of language barriers in customer service. This list can be supplemented by the cultural problems closely machine-accessible with language, as well as the inability of the companys management to supply employees with effective solutions of language issues. (Ferris & Frink, 2003, p. 229)RecommendationsAmong the basic recommendations for the language problems solution the following guidelines can be applied providing the customer service staff with opportunities to educate and cover language skills utilizing foreign employees in the striving towards better customer service functioning, as well as including professional interpreters into the companys staff. (Varner & Beamer, 2005, p. 84)It is also essential, that company and product information is provided in several different languages to attract and prevent customers with various origins and language backgrounds. Including multilingual approaches into numerous aspects of the companys bodily process will only work for the benefit of the companys customers, and as a result, for the benefit of the companys performance.ConclusionLanguage barriers in the customer service may seem irrelevant in the agility of other global problems, which companies have to solve daily. However, such language problems are much broader than it is traditionally assumed improper customer servicing is a direct way towards worsening companys image and diminish companys revenues. This is why in order to avoid far-reaching oppose consequences language barriers should be timely and properly addressed.ReferencesAllison, M. (1999). Organizational barriers to diversity in the workplace. Journal of LeisureResearch, 31, 26-32.Ferris, G. & Frink, D. (2003). Diversity in the workplace The human resources managementchallenges. sympathetic Resource Planning, 16, 214-242.Jacobs, E. (2004). Overcoming language barriers Costs and benefits of interpreter services.Human Resource Planning, 17 (5), 149-151.Morris, C. (2002). Cultural and language barriers in the workplace. Charlotte-MecklenburgWorkforce Development.Varner, I. & Beamer, L. (2005). Intercultural communication in global workplace. BostonIrwin/ McGraw-Hill.Weinstock, B. (2003). Bringing language and gardening gaps in the workplace. WashingtonWashington Business Group on Health.