Cymbalta

Eli Lilly is a company named after Colonel Eli Lilly, a pharmacist who served in the Civil War. The company created a gelatin coating to divulge the outside layer of pills and also introduced many insulin products that improved the news of diabetes. Throughout the long time Eli Lilly certain and introduced many scientific products that vastly improved the lives of many people living with various ailments (Ofek & Laufer, 2008, p. 6). Ultimately, Eli Lilly demonstrable fluoxetine hydrocholoride, an antidepressant drug that catapulted the company to the top of the pharmaceutic market. check to Ofek and Laufer, Prozac is a selective serotonin re-uptake inhibitors (SSRIs), the nearly popular class of drugs used in the handling of belief (p. 1). Although Prozac was a huge success and produced billions of dollars in sales, Prozacs patent was callable to legislate in 2003, deviation a few years to research and bring forth a subsequent product to take the reins as the companys flagship product. Pharmaceutical company Eli Lilly produced drugs that treated depression. Prozac was the patience attractor in the most popular class of medications: the selective serotonin reuptake inhibitors (SSRIs) (Ofek & Laufer, 2008, p. 1).

Prozacs patent was due to expire in a few short years and would line of business the company to stiff competition from generic wine competitors. As a result of this revelation Lilly was under the electric ray to develop a successor to Prozac to address the decrement of sales and tax from its flagship product Prozac. To further compound the occupa tion a do of new depression-related drugs w! ere introduced in the 1990s. Zoloft, Celexa, and Paxil were a succession of genuinely successful SSRI medications as a result of quail at marketing campaigns. According to Okek and Laufer (2008) Eli Lilly turn to this issue by creating the unfermented Antidepressant Team (NAT), a cross-functional team of Lilly research and study and marketing that was formed to excogitate a successor schema for Prozac (p....If you want to ca-ca a full essay, sanctify it on our website: OrderCustomPaper.com

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