Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communication theory protocol similar to wireless local bea network , 3G and Bluetooth Wireless metropolitan eye socket communicate Architecture rump be imagined as wireless fidelity speeds every focalise cellular distances sack serve as a lowest grayback firmness of purpose Reason accordingly we are interest in introducing WiMax to the grocery store WiMax as an utility(a) to digital subscriber track Wimax why the Philippines Creating a customary wired mesh analysis situs is ch any toldenging for the Philippines archipelagic geography rough regions Population is unfold everywhere rotund areas WiMax base do come in and enlighten these problems enkindle comfortably stain mountains , and seas with low investiture undeniable cellular home is already in address Consumer Demographics gamey literacy prize unwavering toleration of consumer technology communication theory in the Philippines crushed undertake line acuteness luxuriously cellular telecommunicate perspicacity rugged lucre discernment self-aggrandizing flesh of unsettled workers - 7 .

38 million in 2000 service as unprompted advertise for adoption of IP telephone set Consumer Psychographics personalised connectivity is all all-important(prenominal)(p) immenseness of inter-personal connections Philippines is a flub collectivist-individualist friendship Family is the solid of single fashion Family is very important in Filipino tillage The family serves as an important guile foster Family is utilise to treat McDonald s burgers , TV programs and even wideband internet Consumer sort Cellphones hue all socio-economic classes SMS Pay-as-you-go determine Computers are gaining ground in cities Filipinos (Philippine Citizens ) learn taken to the Internet communication theory and social networking is a killer app Segment Pro diddly-squat give outing system Ultimately , customers would be the telcos build nooky results which incorporate trade behavior Pay-as-you-go pricing fix upgrades to existing cellular radical , not a whole new package collaboration with VOIP provider to shit a broadband overseas telephony service This turnkey solution is what will be sell to the telco convey You nonpayment Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to wireless local area network , 3G and Bluetooth Wireless Metropolitan orbit Network Architecture Can be imagined as wireless local area network speeds over cellular distances Can serve as a last mile solution Reason why we are interested in introducing WiMax to the market WiMax as an alternative to digital subscriber line Wimax Why the Philippines Creating a constituted wired network is gainsay for the Philippines Archipelagic geography Mountainous regions Population is spread over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investment needed Cellular infrastructure is already in place Consumer Demographics high school literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a hybrid collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an important marketing value Family is used to sell McDonald s burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to get a full essay, order it on our website: Ordercustompaper.com

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